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Last spring I tour-managed a 14-date run through the Midwest and East Coast. I sent 14 advance emails five weeks out. Eleven venues replied within a week. Two replied after a follow-up. One never replied at all, and that show, naturally, was the one where we arrived to find load-in was through a kitchen, up…

The first record I released on my own, I uploaded the masters to my distributor nine days before street date. Nine days. The music went live on time, technically. But the editorial pitch window had closed, the pre-save link went out four days before release instead of four weeks, and the one blog that wanted…